How to use the Sounder Analytics Dashboard

With your Sounder analytics dashboard, we're excited to offer powerful data and metrics you can't receive anywhere else (more on that in a moment). At Sounder, we are laser-focused on helping your podcast get discovered and be heard. There's no better way to help you do it than learning intelligently—improving your content and marketing strategy in real-time to attract more listeners. Below, you will find a breakdown of our metrics, what they mean, and how to leverage them to drive audience growth.

Metrics Breakdown

The following metrics are from your Sounder Player and all podcast listening apps except for Spotify. To understand your podcast metrics from Spotify, please navigate to your Spotify for Podcasters analytics page.

Streams

A stream is counted when any one of your episodes is played within a 45-minute period. At the podcast-level, streams are counted across all of your episodes. At the episode-level, streams are counted for a specific episode.

Why it matters: Streams give you an understanding of how popular your podcast (or a specific episode) is becoming. By tracking streams, you can assess what marketing efforts are the most effective, which episodes have the most success, and understand the engagement your show is having over time.

Listeners

A listener is counted when a unique person listens to any of your episodes within 24 hours.

Why it matters: Listeners allow you to understand how many unique people are engaging with your content. Ideally, your streams and listeners grow together—that means your podcast is reaching a larger audience and is impactful.


For the metrics below, you can select a custom date range with the date chooser. We've also preset some options for you to make looking at the right time period easier. If the preset is "Last XX Days," it is measured from today's date going back XX days. If the preset is "First XX Days," it is measure from the date your episode was published to XX days after (or the current date, whichever comes first).

Time of Day Distribution

The hour of the day in which a stream is started on the Sounder Player.

Why it matters: This chart can inform your new episode launch strategy. If, for instance, you see that the majority of your streams are being started before 11 am, it may make sense for you to release new episodes in the morning rather than at night. This can boost engagement as your listeners will be able to listen to new episodes immediately after they are released.

Countries

Where in the world your streams and listeners are coming from.

Why it matters: These metrics inform your content and marketing strategy. As you talk about different topics on your podcast, depending on where listeners are located, they may or may not have a strong understanding of what you are talking about. Here's an example: Let's say you have a sports talk podcast and notice that while the majority of your listeners are in the United States, there is a sizeable (say 10-20%) of your listeners coming from the United Kingdom. That insight may adjust your content strategy, and on a future episode, you may speak about athletes or sporting events specific to the UK market. This can lead to increased engagement in different parts of the world. The more you know about your user, the more targeted you can make your podcast.

Keywords

These are the in-stream audio search queries your listeners are searching for when they listen to your show. In-Stream Audio Search can be found by going to your Podcast Webpage or the search bar in your Sounder Player. Shown visually, keywords are what your listeners type in the search boxes below:

Why it matters: These queries are snippets into your listeners' minds while they listen to an episode. The results here can be a powerful tool to help improve your content strategy. If you see people are searching for a specific topic, then perhaps you can address those topics in a future episode. Keywords allow you to have a 2-way conversation with your listeners. Embedding and sharing your Sounder Player as often as possible can help drive more engagement for your show—allowing you to surface more relevant insights as to what your audience cares about. When you share other audio players, you miss out on insights from those listeners.

Referrals

A referral is counted any time when a stream is played on your Sounder Player. We take notice of where on the internet the player was placed, capture it, and report it back to you.

Why it matters: Understanding your referrals is essential to smart marketing growth. As you share your Sounder Player on social media and blogs, this table helps you keep track of what works and what doesn't. Stop spending time sharing your episodes to places that receive no engagement. Try something new.

Devices, Applications, & Browsers

Understand what devices, apps, and browsers your listeners are using to stream or download your episodes.

Why it matters: Depending on the data, it can inform you of how in-depth to make your podcast. For example, if listeners are predominantly listening on a phone, it suggests they may be on the go, and you can adjust your content accordingly. If you have a lot of success on Apple Podcasts, perhaps there is a way to tap into other audiences who primarily listen on a different listening app.

Want More Data?

We are always looking to improve our data and the metrics we share back to our creators. If you have any ideas for improvement, please let us know! Email us at support@sounder.fm.

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