How to use the Sounder Analytics Dashboard

With your Sounder analytics dashboard, we're excited to offer powerful data and metrics to help you manage your podcast. At Sounder, we are laser-focused on helping your podcast get discovered and be heard. There's no better way to help you do it than learning intelligently—improving your content and marketing strategy in real-time to attract more listeners. Below, you will find a breakdown of our metrics, what they mean, and how to leverage them to drive audience growth.

To get started, here's a short video with an overview of our analytics features:

Metrics Breakdown

The following metrics are from your Sounder Player and all podcast listening apps.


A stream is counted when any one of your episodes is played within a 45-minute period. At the podcast-level, streams are counted across all of your episodes. At the episode-level, streams are counted for a specific episode.

Why it matters: Streams give you an understanding of how popular your podcast (or a specific episode) is becoming. By tracking streams, you can assess what marketing efforts are the most effective, which episodes have the most success, and understand the engagement your show is having over time.


A listener is counted when a unique person listens to any of your episodes within 24 hours.

Why it matters: Listeners allow you to understand how many unique people are engaging with your content. Ideally, your streams and listeners grow together—that means your podcast is reaching a larger audience and is impactful.


How much money you've earned from monetization by the selected time period.  In order to report revenue data, monetization must be enabled for your podcast.

For the metrics below, you can select a custom date range with the date chooser. We've also preset some options for you to make looking at the right time period easier. If the preset is "Last XX Days," it is measured from today's date going back XX days. If the preset is "First XX Days," it is measured from the date your episode was published to XX days after (or the current date, whichever comes first).


This interactive map allows users to see in both a map and list view where in the world your streams and listeners are coming from.  You can click on a country in the map or list to see this stream breakdown by region, and click into a region to see this stream breakdown by city.

Why it matters: These metrics inform your content and marketing strategy. As you talk about different topics on your podcast, depending on where listeners are located, they may or may not have a strong understanding of what you are talking about. Here's an example: Let's say you have a sports talk podcast and notice that while the majority of your listeners are in the United States, there is a sizeable (say 10-20%) of your listeners coming from the United Kingdom. That insight may adjust your content strategy, and on a future episode, you may speak about athletes or sporting events specific to the UK market. This can lead to increased engagement in different parts of the world. The more you know about your user, the more targeted you can make your podcast.

Time of Day Distribution* 

The hour of the day in which a stream is started on the Sounder Player.

Why it matters: This chart can inform your new episode launch strategy. If, for instance, you see that the majority of your streams are being started before 11 am, it may make sense for you to release new episodes in the morning rather than at night. This can boost engagement as your listeners will be able to listen to new episodes immediately after they are released.


These are the in-stream audio search queries your listeners are searching for when they listen to your show. In-Stream Audio Search can be found by going to your Podcast Webpage or the search bar in your Sounder Player. Shown visually, keywords are what your listeners type in the search boxes below:

Why it matters: These queries are snippets into your listeners' minds while they listen to an episode. The results here can be a powerful tool to help improve your content strategy. If you see people are searching for a specific topic, then perhaps you can address those topics in a future episode. Keywords allow you to have a 2-way conversation with your listeners. Embedding and sharing your Sounder Player as often as possible can help drive more engagement for your show—allowing you to surface more relevant insights as to what your audience cares about. When you share other audio players, you miss out on insights from those listeners.


A referral is counted any time when a stream is played on your Sounder Player. We take notice of where on the internet the player was placed, capture it, and report it back to you.

Why it matters: Understanding your referrals is essential to smart marketing growth. As you share your Sounder Player on social media and blogs, this table helps you keep track of what works and what doesn't. Stop spending time sharing your episodes to places that receive no engagement. Try something new.

Devices, Applications, & Browsers*

Understand what devices, apps, and browsers your listeners are using to stream or download your episodes.

Why it matters: Depending on the data, it can inform you of how in-depth to make your podcast. For example, if listeners are predominantly listening on a phone, it suggests they may be on the go, and you can adjust your content accordingly. If you have a lot of success on Apple Podcasts, perhaps there is a way to tap into other audiences who primarily listen on a different listening app.

Charts and Tables

Charts visually display key metrics.  Charts include:

  • Multi-episode and Multi-show comparison:  compare performance of up to 5 episodes for any time period in a single chart, including episodes from different podcasts (requires Sounder Plus or Enterprise subscription)
  • Podcast graph: compare performance of up to 5 podcasts in one chart
  • Streams and Revenue performance by custom periods, with previous period comparison
  • Top-level podcast streams analytics shown directly on the Dashboard 

Tables will display data for a given date range, that is already predefined and custom ranges.

Scheduled email reporting

You can schedule delivery of key metrics directly to your inbox on a weekly or monthly basis.  Files are in .CSV format and can be read by Microsoft Excel, Google Sheets, and other spreadsheet programs.  Metrics include Streams, Listeners, and Demographics.

The Email Reports tab allows you to schedule the time range, the podcast (currently one show per email), and the frequency for the email.

Want More Data?

We are always looking to improve our data and the metrics we share back to our creators. If you have any ideas for improvement, please let us know! Email us at

* Requires a Sounder Plus or Enterprise subscription

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